At the same time

Such a sales department:



- it has more than 800 employees, 46 million customers, customer assets up to 3 billion yuan.



- it is not a trading site stock investors, but in 2008 there are more than 3,000 business department of the stock market accounted for 0.72% share of the stock fund turnover number one in Shenzhen, Shanghai stock market ranked second. Last year's profits actually accounted for over 100 brokerages in China for about one per cent of overall profits.



- it created the net to the banks, community development clients stagnation mode, gave its peers doubt, contempt, and now has become mainstream 业态. Before the Spring Festival this year,and awful., business leaders, general manager of the Commission also received a special congratulatory letter sent.



draw a huge exclamation point, that is, the Shenzhen Guoxin Securities Sales Department Tairan 9 Road (also known as Shenzhen Guoxin Securities Marketing Center). Behind in the tremendous benefits, whether some things secret? Over the last month, the China Securities News, the Ministry of this home business to track interviews, the unique experience accumulated over many years commercial way.



to strictly in order to take advantage of justice



2008 bear weighed the stock market, investors fear the stock market, many brokerage firms \More severe situation calmly 9 Road. It's marketing force has expanded to more than a thousand people, the bull market recruits a lot of confusion to depression among the late absence, and labor does not contribute to customer complaints, etc. continue to occur.



reflect the bull market mania obscures the issue, Tairan 9 Road, according to market changes quickly adjust marketing strategy and architecture, started changing \

It set up special market supervision
inspection staff of bank outlets are all over the discipline, was found on the punishment, such as the audit is correct will be accepted after the complaint. Late for work, do not tie those to be fine, the staff who were both punch each other instead of heavy penalties. In the 9:30 to 16:00, account manager must stand to work, must not exceed the stipulated time sitting and watching market.



it to strengthen integrity management, the establishment of their staff files, and to the system of \It specifically hire \


At the same time, calmly 9 Road is still a pay cut trend in the industry buck the trend and on the basic salary of frontline staff by 30%, the highest up to 3,600 yuan. It is perfect from all levels of employment and welfare systems, to increase the staff complement meals, insurance standards, also began to employees paid laundry ticket. Last year, several performance awards of excellence in staff also visited Japan.



bear market in the \Have seen the attitude of attentive service in Japan Song-Gen said, \The young man said: \


However, investors will not only smile to meet, they value \Back in 2005, calmly took the lead in nine road business department launched the \, introduction of new products \Scale of tens of million of these assets to customers, the original commission low standards because fewer services, and now were divided into five, and enjoy providing important financial information, there is an urgent matter to the door, give priority to participate in the investment report, regular hand Telephone communication and other types of services. The deputy general manager of sales department WEI Hui said, \


\It increase investment, customer call centers from 40 to 50 people. Their unparalleled attention to detail on the service, the service personnel in accordance with the re-allocation of customer types, to meet the requirements of the customer call to never be busy. It's business hall from Monday to Sunday, from morning 9:00 to 8:00 both nights to provide services, to meet customer demand for working time can not withdraw.



above all, as this brings profit business department, also won praise from the industry and regulators. But that does not appear to not be copied, one also known to be good at marketing, brokerage, said, stride nine road between hard science is also more of its scariest aspect is that \Set operating mode, also trained many members of religious will of the marketing. \


gratitude Passing the torch



Huang Zhengguang Guangdong is a lean guy, smile revealed a mouth often linked to an self-confidence. He graduated in October 2007 after the country entered a letter of calm 9 Road, business department, as 6,000 entrants to the \


to join the year, Huang Zhengguang developed more than 200 customers, up to seven to eight million of assets, despite these achievements in the business department's new employees are not the most prominent, but Huang Zhengguang marketing experience is not long so that the listener moving.



\I do not work after each day ATM next to keep more than an hour, always to touch the material business department of human hair, invest in their chat, a week there are 34 individuals always acceptable to me, so my customers slowly grew. \


Let's talk about these experiences, 25-year-old Huang Zhengguang not too bitter, constantly revealing the contrary is gratitude. His client account, the customer's ID card will be carefully and note the date of birth, after the familiar, to the day would send a cake, even though this end he has to live frugally. He said the company told his predecessors - there is love to say something. \


Huang Zhengguang also not hesitate to express their gratitude to older employees, he said, he always told by them - regardless of the number of customers under the name of the next day, the hearts should be zero, from scratch. The nine road Tairan many customers are willing to free training for managers new to this business department last year's \

Senior Account Manager
these selfless, from Thanksgiving to the business department, the family was common, and also young people without high education, in changing the destiny of this platform. Terra Nine Road sales department a letter from the State Department of Yinzhengtong Shenzhen business sales made part of the build-up, started six years ago, the appendage of the Department of the brothers rented office space business. These older employees stationed daily banking, humility to develop customers, doing the others did not seem \In a true to its word, strategy design and effective incentive mechanism, their pay in exchange for generous rewards hard. Settle down to marketing, the idea of woe with the company, penetrate into their blood, then passed on by them.



Commercial Road, in essence derived from human



nine road in stride during the interview, there are three things to the China Securities News, leave a deep impression: it is an annual summary of the General Assembly, a grand ceremony; it issues each year at Call and innovative selection activities, staff Call for \Festival. \

Despite the nine road
Tairan what culture has never been claimed, but since the \This culture is fighting to keep the team provides great energy, but also create all kinds of miracles: a member of the development of successful marketing of client assets in 2007 had the highest total of more than 1 billion yuan; of a new regional sales team in the development of client assets last year, up 6.2 billion, equivalent to an ordinary business department; investment advisers have a professional qualification, excellent customer services and guidance for those groups of no less a small fund size.



Zhangding Jun, general manager, said, stride nine road business department's goal is to make the best of China's securities sales team, and for every person who fought to realize their value.



end of the interview, the China Securities News, published within the sales department to see a young account manager for the article, \love is no longer plagued by the hardships of life; can fund their friends, so they can be successful as soon as possible; in our small town with my grandmother set up a charitable fund named, so that more children can receive better education. Although still far from this goal, but I know how to do it themselves, what kind of approach to reasonable access! because Guoxin Securities in Shenzhen Yingxiaozhongxin gave me the platform to achieve their dreams and hope. \

Commercial Road
seems wonderful, just human nature.